7 Best Digital Marketing Tools For Small Businesses (Free & Paid)

Here is my recommended list of digital marketing tools for small businesses in Nigeria.

This is to answer emails I received from business owners about what marketing services or tools would I recommend in this or that.

They want to know what internet resources they can use on their websites too.

Most of the tools I have mentioned here are free, with a chance to upgrade to the premium version.

While others, you can’t use except you pay for the pro license – paid only version.

There are affiliate links on this page, which means I will earn a commission when you buy via my links, at no cost to you.

Let’s begin…


best digital marketing tools for small business

Best Digital Marketing Tools & Resources For Small Businesses


1. CrowdFireApp

One of the best digital marketing tools for small businesses

CrowdFireApp simplifies your social media management, so you can have time for other things.

It helps you discover and schedule content and manage all your social accounts from one place.

With CrowdFireApp, you can curate articles from across the web from thousands of sources.

Why Use CrowdFireApp?

  • Discover relevant content and engaging articles, so you can share them with your audience.
  • Publish content from your own blogs and sites
  • Create beautiful posts for every update and share them on all your social profiles!
  • Pre-schedule all of your content to post at the best hour or at hours chosen by you, saving you tons of time and effort!

2. OmniSend

Another of my favourite digital marketing tools for sending out messages.

Omnisend is an all-in-one email marketing tool that helps you drive sales impact also with SMS marketing.

It takes away the busywork of managing your online store available on popular channels.

Also, it boasts of helping small businesses send personalized messages to customers at the right time.

Why Use Omnisend?

  • You can sell while away via the welcome and abandoned cart recovery messages. Their library has built-in workflow for every step of your customers.
  • Omnisend allows you to capture your visitors’ details and immediately engage them with automated messages.
  • Get insights of your sales on your dashboard, so you can best measure your progress.

3. Mobile Monkey

Do you know people are more likely to engage with chat that website form? Hence, there is no better way to enhance communication with customers than with Mobile Monkey.

MobileMonkey is a text messaging platform for business to customers. It is a social media tool that integrate your SMS, Instagram and Facebook to get you more leads.

Mobile Monkey As One Digital Marketing Tools For Small Businesses

  • It offers you a multi-platform where you write your content once and use on all channels.
  • You can talk with customers on their existing social media platforms in a quick time.
  • Send updates to your chatbot contacts in Facebook & SMS with +80% open rates

4. Monday

One of the the recommended digital marketing tools for small business management.

Monday is an eCommerce business management tool that allows you to manage your business operations in one workspace

Planning, tracking, and delivering your team’s best work has never been easier until Monday.

With Monday, you can automate the repetitive work in seconds, so you can avoid human error and focus on what is important.

Why Use Monday?

  • You can bring your team together, assign duties, measure progress, and carry everyone involved along.
  • Manage all your resources efficiently in one place to save time, avoid repetition, and allow for more creative work.
  • Helps you become efficient and effective in business, Monday allows you connect with popular tools like Google Calender, Microsoft Office, Slack and many more.

5. Semrush

One of the best digital marketing tools for business analysis

Semrush is one platform with everything you need to dominate your business market.

You can do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.

Semrush analyses your data and give you recommendations that can help you improve your online visibility in days.

Why Do I Recommend Semrush?

  • You can analyse any website, discover keywords, unveil your competitor strategies, and get ideas for growing your business in the marketplace.
  • Get topic ideas that interest your customers with exclusive tips to create content that appears on search engines (Google, etc.) front page.
  • SemRush offers you digital marketing resources to uncover millions of national and local keywords to grow organic traffic.

6. Trello

One of the best digital marketing tools for project management.

I do most of my remote jobs on Trello.

Trello saves you time by helping you stay on the same page as your team.

There is no other way to manage tasks and reach productivity than with Trello.

It’s 100X better than emails in working in real-time.

Another reason why I choose Trello is that you can automate almost anything—so your team can focus on work that matters.

What Is Trello Used For?

  • Create different boards for different tasks and add deadlines.
  • Team members can move a task from To Do > Doing > Done. Then you approve as admin.
  • You can share your blog post, helping your team to review it before publishing.
  • Open any card to uncover an ecosystem of checklists, due dates, attachments, conversations, and more.

7. Google Analytics

One of the top free digital marketing tools for small businesses.

Google Analytics lets you measure data on your websites and applications.

And it takes less than 10 minutes to sign up and add the analytics code to your website.

This way, you track usage and visitors’ behaviour on your website.

Google Analytics remains one of the free powerful digital marketing tools out there.

What Is Google Analytics Used For?

  • You can see where your traffic comes from.
  • Run A/B testing on landing pages or contents to see which works best.
  • Gather keywords that are working fine and optimize more to do better.
  • Measure visitors’ bounce rate and know where to adjust.

Digital Marketing Tools FAQs

What are the popular digital marketing tools?

Shopify and OmniSend are the most affordable and useful digital marketing tools.

What are the best free digital marketing tools?

Google Analytics and CrowdFireApp are free and offer tons of useful resources that are still helpful to grow your business.

What types of digital marketing tools do I need to grow my business?

This will depend on your goals and business type. But digital marketing tools for small businesses like Google Analytics seems to be a must-have for all.

How do I choose the right digital marketing tool for my business?

I will say give more importance to support, scalability, and security when choosing marketing tools for your small business.


Final Thoughts On Digital Marketing Tools For Small Businesses

Starting and growing an online business can be stressful and challenging.

As much as I have presented you with the best, you still won’t need all.

So, check out this article weekly…

I will update this list often as I discover the best digital marketing tools useful for small businesses.