Where is the best place to buy a domain name? What do you do when your domain name is unavailable? What mistakes should you avoid in your domain name search?
Your domain name is the difference between how quickly customers can locate you on the web or lands on your competitor websites. It is crucial to your business success.
No online store survives without commitment to professionalism. And it begins with choosing the best name.
I cannot overemphasize the importance and benefits of having a name that matches your business name.
Don’t be in a hurry to choose any random name that seems good. Use a domain name generator instead.
Stay away from free domain name, which later becomes a pain in the bone.
The same way you were selective of your business physical location; the same way you should be in your domain name search.
By the end of this article, you will have learnt;
What is a Domain Name?
A domain name is your business (online store) name on the web. It is the address where customers can access your website.
It can be any combination of letters and numbers. You must do a domain name registration before you can use it.
If a customer types in www.example.com, it will go to the website and no one else’s – No two websites can have the same.
With a domain name, you can have a professional email that boost your credibility and build your brand.
The combination of the name and the extension ([.com], [.org], [.net]) gives the address.
Oluboba is the domain name of this site, and [.com] is the extension.
So, the address (digital location) of this site on the internet is Oluboba.com.
Why Buy the Best Domain Name?
Your domain name is your unique identity on the internet. As a modern business owner, you need a name that matches your business.
Your domain name is the first thing customers notice even before they see the contents on your website. Buying a suitable domain gives your business a professional look.
Would you like customers to locate your website when they search your business name? The right keyword in your domain can be helpful in search engine ranking. It also helps for easy identification.
When you see Amazon.com, what brand comes to your mind? It’s no doubt it’s Amazon. Buying a domain name is crucial to your business credibility, copyright, and increasing brand awareness.
Major Domain Name Mistakes You Must Avoid
You don’t have to meet all criteria below. If you can avoid up to seven mistakes, you are ready. Nothing is perfect.
- Not Same with Business Name
Having a domain that matches your business name is a plus to you. Even if it’s not an exact match, it should contain your major keyword.
Apple company can use ApplePhones.com for sales of their phones. The keyword [Apple] is still being used.
- Choosing the Wrong Extension
The book of marketing chapter 1 vs 7 says;
From the days of eCommerce, the kingdom of domain names suffered violently. And only the violent (smart business owners) takes the best [.com] by force.
[.com] is the short form for company. It is the most popular and used by over 95% of ecommerce websites today.
He who owns the [.com] of a domain is the king of that name on the web.
- Difficult to Spell and Remember
Don’t choose a name where customers must ask you to spell the name more than twice – there is a problem.
To get the best, pronounce your proposed name to at least three people. If they can spell with ease, you can go on with it.
Make sure the spelling is same as it sounds. Else, customers will miss your website and buy from your competitors.
Other Domain Name Mistakes to Avoid
- Spelling: Avoid names with different British and American spelling.
Example: Favor and Favour, Specialization and Specialisation.
- Short Form: Avoid using a domain with chat spellings. You are not on WhatsApp.
Example: Bday in place of Birthday, Fone in place of Phone.
- Double Letters: Avoid names with double letters. As popular as twitter, I still think twice typing.
Double letters make it easy for your competitors to add another of the same letter to it to make it three. Remember, browsers don’t auto correct.
Example: Appreciate and Apppreciate.
- Confusing Letters: Avoid names with two interchangeable letters next to the other. I had to let go a domain name of four years for this reason.
Example: Entrepreneur and Entreprenuer, Micheal and Michael.
- Trademark Names: Avoid registering names similar to an already established brand. First, you may spend your last penny in court. Second, you will lose your potential customers to the big brands.
The chances of your customers landing on that big brand website are very high even if you use a different extension
Example: Facebook.com (Facebook), Facebook.com.ng (You). Don’t do it.
- Letter X: Avoid name starting with letter X
Customers will liken your brand to Xvideos and Xrated. Also, your competitor can easily manipulate your spelling and sound.
Example: Xpensive and Expensive.
- Plural Names: Avoid domains with plural English meaning in the English dictionary. Better, though, register the plural as well.
Example: Sample.com and Samples.com.
- Country Names: Avoid using international domain if your customers are from the country.
If you based in the country but sell to global market? Stick with .com. Consider your market and adopt the domain name for your eCommerce website to your culture.
In summary, use this guide below to choose the best ecommerce domain name for your business.
- Company: Stick with .com extension. It is the short form of a company.
- Clarity: Avoid hyphens, numbers, and double letters. It should be memorable and easy to pronounce.
- Concise: Go for short names because customers c see it on mobile browsers.
- Creative: You will do well with a unique name. It’s easy to brand.
How to do Domain Name Search and Buy
While it’s sometime impossible to get the perfect domain name, following my steps will get you close to your success.
Step 1: Write your Business Name Keywords
What’s your business name? What do you do? Do you want to use a personal name? Or you want it corporate?
When you have decided, it’s time to point out the keywords in your name. Keywords are the unique name that stands out when your business name.
My full name is Oluboba Ayodeji. Surname – Oluboba and Firstname – Ayodeji.
The keyword in my name is Oluboba.
Reason: There are many persons named Ayodeji but few, Oluboba.
So, it’s easy to rank fast on search engines using Oluboba.com.
If you sell only shoes, you can include shoes in your domain.
Let’s say your business name is Exclusive Unique Wears (though name too general), the keyword will be, “wears”.
If your business name is John Doe and you sell herbal products.
A name like johnherb[.com], or johnherbal[.com] will be nice because the keyword is herb.
The entire essence of keywords is to help your customers have a quick hint on what you sell.
Step 2: Use Domain Name Generator.
Domain name generator will suggest names to you based on your keywords. Their purpose is to ease your domain name search.
There are many tools out there, but I only use two. I have been using these tools for some time now. It’s been a wonderful experience.
Apart from the speed, they show you if your name is available on social media.
Click on the domain name generator tab/menu and enter your keyword into the search box.
Using the previous example, enter herb into the search box and write the suggestions you like.
Take your time to go through domain name list so you can have the best for your business website.
Step 3: Buy Domain Name
If you have chosen the name that seems best to you, congrats!
The next step is to do domain name registration with a domain provider. Domain price is usually low for a duration of one to ten years.
Just so you know, personally, I recommend NameSilo. No other reasons than:
Price: Many domain providers charge almost triple of what you pay the first time in later years. For NameSilo, you won’t pay more. The same price every other year.
Security: NameSilo offers FREE Whois privacy – keeping your personal details away from the public.
Also, their domain lock security coupled with 2FA prevents the bad guys from stealing your domain.
Credibility: NameSilo has been in the industry for over 10 years. They have millions of names registered with them. So, you can be at peace knowing you are with the right domain provider.
So, go to NameSilo now to buy domain name.
Is Your Domain Name Unavailable?
When you started your business, you probably may have no plans of going online. Now that you want to, someone else has registered your domain name.
The moment you go into business, two things should happen:
- Register your business name with your state authority.
- Register your domain with a good domain name provider.
What can you do if your domain name is unavailable?
Let’s me assume you have avoided all these mistakes and your exact domain name is not available. Add prefixes (My, The, Get) to it.
Example: [Example.com] is not available. You can use [GetExample.com]
How to Search and Buy Domain Name [A Quick Recap]
It may seem at first like much work choosing the best ecommerce domain name. But with this guide, you will find it more easily.
- Write your business name keywords
- Use Domain Name Generator.
- Register the name at NameSilo
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