ecommerce tools

10+ Best Ecommerce Tools & Software for Small Businesses (Free and Paid)

Do you know that with the best ecommerce tools, you can save you a lot in business?

You are competing with millions of other ecommerce businesses where customers are demanding for excellent products and services. To keep up with this pace, you need tools.

Ecommerce tools and software in the industry can help you build, grow, and scale your business to a global level.

But here is the problem…. The numbers are growing every day.

There are lots of ecommerce tools out there. How do you know what ecommerce tools you should use? How do you know which is best in its category?

What makes you think you wouldn’t be wasting money if you buy this tool and not the other?

And that’s why I am here. With years of experience using ecommerce tools, I can tell which is best and which is not.

But since the word, “best” is relative–what is best to one may not be to another. I will share the top 3 best in each ecommerce categories.

Each ecommerce category of tools meets a specific need to the growth of your business. They range from web design to marketing on social media to managing your inventory.

Be mindful of technical supports, scalability and budget when choosing any ecommerce tool and software.

You don’t want to wait 72 hours before a support team responds to your request. Or wait once a year to receive updates.

The ecommerce industry is booming. The industry is ever changing and expanding at a fast rate, presenting news ideas and trends.

When you combined the best ecommerce tools with smart business practice, be sure the sky is your beginning.

So, what are the best ecommerce tools?

Let’s begin.



Why Work with Ecommerce Tools?

When you work with the best ecommerce tools in the industry, you:

  • Save time in business for more time for yourself.
  • Reduce stress in managing business operations.
  • Deliver massive results with little input
  • Increase in quality (effectiveness) and expand in quantity (efficiency).
  • Stay ahead of your competitors in business
  • You automate and simplify repetitive tasks.
  • You become successful while doing less in a quick time.

Best Ecommerce Tools for Website Design

These tools help to set up your online store and manage it. I refer tools in this category as ecommerce platforms since most act as an all-in-one ecommerce solution for your business.

1. Shopify

Shopify is one platform with all the ecommerce and point of sale features you need to start, run, and grow your business. It helps you bring your ideas to life.

With Shopify, you create an ecommerce website backed by powerful tools that help you find customers, drive sales, and manage your day-to-day.

Shopify Features
• Fully hosted with everything from backups to updates.
• Drag-and-drop website builder.
• Built-in marketing tools to help promote your business.

Shopify Benefits:

  • Sell Everywhere
    You can sell your products to anyone anywhere, whether in person using Point of Sale or through your website.
  • Market Your Business
    Shopify has built-in tools to help you create, strategize, and implement your marketing campaign. No more guesswork.
  • Manage Everything
    They provide you with a central dashboard where you manage your orders and track transactions to gain better insights of your business.

Get Started with Shopify Today


2. BigCommerce

BigCommerce is an industry leader in categories of ecommerce platforms/tools. The lead in terms of performance, uptime and security.

Since launching in 2009, BigCommerce host from small businesses to big enterprise on its platform in over 100 countries.

The easiest way to build, run and grow a better online business is on BigCommerce. They serve as a complete ecommerce platform offering all you need to sell online.

BigCommerce Features

• Drag-and-drop website builder
• Flexibility to customize
• Easy third-party apps integration
• Powerful analytics for complete insights
• High uptime and server response
• Ecommerce features such as coupons.

BigCommerce Benefits:

  • Build Online Store:
    You can start your online store on the powerful ecommerce platform where you exercise your creativity and design with freedom.
  • Innovate:
    BigCommerce allows you turn complex ecommerce ideas into reality with their open SaaS solution. You can seize new market by launching quick with BigCommerce.
  • Grow:
    Would you like to grow and scale faster without barriers? Use BigCommerce. They provide you with powerful analytics so you gain more insights about your customers’ preference.

Get Started with BigCommerce Today

3. WooCommerce

WooCommerce is one of the best ecommerce tools/platforms available for free. It is fully customizable and integrate with popular platforms and extensions.

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Woocommerce is an ecommerce solution built on WordPress. So, if you do well with WordPress, WooCommerce is the best option for you.

You may need to buy certain plugins to access certain features on the platform. Woocommerce greatest advantage is it extensibility.

WooCommerce Features:

  • Set Up Your Online Store
  • Offer Flexible and Secure Payments
  • Manage Orders On the Go
  • Market Your Store
  • Sell to the World

WooCommerce Benefits:

  • Sell Anything
    Whether it be t-shirts in all their shapes and sizes, music files or software. Even affiliated products from a marketplace. It’s all possible.
  • Ship Anywhere
    When you set up your shop, you can choose to offer free shipping or flat-rate shipping. If you would like to only ship your products to a specific country, you can easily configure these settings in your dashboard too.
  • Customize for your location
    Set the currency, language and measurement units (inches, centimeters or anything else) that’s right for you.

Get Started with WooCommerce Today


Best Ecommerce Tools for Email Marketing

You have heard that your best customers are your existing customers. This becomes the very reason you need email marketing.

You need an ecommerce marketing tool that allows you to track, convert and optimize your email campaign performance so you reach new customers and get more sales.

I cannot underestimate the importance of email marketing in your online business success.

1. OmniSend

Omnisend is an all-in-one ecommerce marketing tool that helps you drive sales impact with email & SMS marketing.

It takes away the busywork of reaching, engaging and converting your online store customers using a simple automation available on popular channels.

Omnisend boast of helping ecommerce businesses make their marketing work by sending personalized messages to the right person at the right time.

Omnisend is fully integrated with major ecommerce platforms like Shopify, BigCommerce, WooCommerce and more.

OmniSend Features:

  • Email Templates
  • Drag & Drop Content Editor
  • Dynamic Discount Codes
  • Landing Pages
  • Sign up Boxes and Pop-ups
  • Sales and Reporting Dashboard
  • Web Push Notifications
  • Facebook and Google Re-targeting

OmniSend Benefits:

  • Sell While Away
    This is possible via the welcome and abandoned cart recovery messages. Their library has built-in workflow for every step of your customers.
  • Target, Capture and Convert New Customers
    Omnisend allows you to capture your visitors’ details and immediately engage them with automated messages.
  • See What Works Best
    Get insights of your sales on your dashboard so you can best measure your performance and progress.

Get Started with OmniSend

2. Klaviyo

Klaviyo is another ecommerce marketing tools/software for marketing any business that sells online.

They boast of driving billions of dollars of revenue for brands large and small, all over the world.

Klaviyo is built with ecommerce in mind and so comes with cart recovery, win back and other features you need.

Klaviyo Features:

  • Fast integrations with popular ecommerce platforms
  • Customers Segmentation by behavior, devices, engagement, and more ,
  • Track website behavior

Klaviyo Benefits:

  • Listen:
    Klaviyo helps listen, collect and store customers’ information so you can build relationship and grow a successful ecommerce business.
  • Analyse:
    For deeper customers’ insights that allow you to scale your online business, they provide you with resources that help analyse trends.
  • Act:
    Klaviyo don’t leave you after listening and analyzing. They go a step further to help you communicate personally to your customers.

Get Started with Klaviyo

3. SmartrMail

SmartrMail is a simple way to send emails that interest your customers and get more sales.

They provide you all the ecommerce email tools your store needs to get more sales.

With SmartrMail, you can go beyond opens and clicks and optimize for sales. They automatically email the products your customers are most likely to love

SmartrMail Features:

  • Abandoned Cart Emails
  • Triggered Email Marketing
  • Deep integration with popular ecommerce platforms

SmartrMail Benefits:

  • Send Beautiful Emails in Minutes
    Manually copying and pasting products and images is tiresome. SmartrMail has a products lookup advantage where you can insert every detail about your products in a single click.
  • Automate product recommendation emails
    Taste differ, and so customers are not the same. With SmartrMail, you can automatically send products recommendation email to customers using your store data.
  • Recover lost sales
    SmartrMail allows you to send several emails to customers who left the checkout page without buying. This recovery email will encourage them to return and complete their purchase.

Get Started with SmartrMail


Best Ecommerce Tools for Social Media Marketing and Management

As a business owner, you will an ever-growing list of responsibilities in managing your social media activeness.

It becomes hard to stay active with trends ad met up with customers’ expectation.

For your sake, I have listed here top 3 best ecommerce social media marketing and management tools you will need to become a success.

1. Buffer

Buffer is a simple social media tools for authentic engagement.

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You can use to tell your brand’s story and grow your customer base with its publishing, analytics, and engagement platform.

With Buffer, you can learn about the latest social media strategies, so you can test & iterate.

Buffer Features:

  • Stories Planner
  • Shop Grid
  • First Comment
  • Hashtag Planner
  • Instagram tagging
  • Stories & Post Analytics
  • Custom Reports
  • Answers

Buffer Benefits:

  • Visually plan and schedule your social media campaigns
    You can plan, collaborate, and publish fresh content that drives meaningful engagement and growth for your brand.
  • Craft the perfect post
    Craft and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard.
  • Measure and report on performing your content
    Track performance and create reports for Instagram, Facebook, Twitter, and LinkedIn — all from one intuitive analytics dashboard.

Get Started with Buffer

2. CrowdFire

Crowdfire simplies your social media management so you can have time for other things.

It helps you discover and schedule content, and manage all your social accounts from one place.

With CrowdFire, you can curate articles from across the web from thousands of sources.

CrowdFire Features:

  • Article Curation
  • Customize RSS Feed
  • Image Curation
  • Super – relevant articles
  • Curate from your blog, or e-commerce store
  • Publish everywhere (Facebook, Twitter and more)
  • Schedule in advance
  • Tailored Posts with Preview
  • Automatic + Custom Best times to Post
  • Queue Meter
  • Advance Analytics
  • Competitor Analysis

CrowdFire Benefits:

  • Discover relevant content based on your topics of interest
    Automatically discover articles and images your audience will love, so you can share them to all your social profiles and keep your timelines buzzing!
  • Publish content from your own blogs and sites
    Keep an eye out for updates from your website, blog or online shops and create quick, beautiful posts for every update to easily share on all your social profiles!
  • Pre-schedule all of your content
    Schedule all your posts in advance and publish them automatically at the best times or at times chosen by you, saving you tons of time and effort!

Get Started with CrowdFire

3. HootSuite

Hootsuite is a social media management platform, created by Ryan Holmes in 2008.

The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.

Hootsuite allows you to measure multiple networks and profiles and measure your progress from a single dashboard.

HootSuite Features:

  • Streams
  • Content Library
  • Schedule
  • Create
  • Hootsuite Academy

HootSuite Benefits:

  • Create and schedule posts
    Craft new posts and schedule to multiple social networks at the same time using our publishing features.
  • Manage all of your channels
    Get an overview of all of your social media channels and monitor your posts and messages.
  • Plan upcoming campaigns
    View upcoming scheduled content, map out campaigns, fill content gaps, and collaborate in real-time.

Get Started with HootSuite


Best Ecommerce Tools for Market Research

If you are to build, grow and scale a successful ecommerce business, you need competitive advantage.

When you don’t know what your competitors are doing to bring in success, you will struggle to rise.

I have selected a few from the many ecommerce market research tools in the industry you can benefit from.

1. SemRush

Semrush is one platform with everything you need to dominate your business market.

It allows you do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.

Semrush analyzes your data and gives you recommendations on that can help you improve your online visibility in days.

Semrush Features

• Access over 20 billion keywords for over 100 countries
• Run in-depth website audit based on 130+ checks
• Get recommendations to improve your content to increase search rankings
• Track and analyze competitor websites and marketing strategies
• Create and track your PPC campaigns
• Draft, schedule and post content on social
Create and schedule white-labeled or branded reports

Semrush Benefits:

  • Unveil Competitor Secrets:
    You can analyse any website, discover keywords, unveil your competitor strategies, and get ideas for growing your business in the marketplace.
  • Create Content that Ranks
    Get topic ideas that interest your customers with exclusive tips to create content that appears on search engines (Google, etc) front page.
  • Grow Organic Traffic:
    SemRush offers you resources to uncover millions of national and local keyword and grow organic traffic.

Get Started with Semrush

2. Ahrefs

Ahrefs is an All-in-one SEO toolset, with free learning materials and a passionate Community & support.

You don’t have to be a professional to rank higher and get more traffic. From aspiring bloggers to top brands, everyone turns to Ahrefs to grow their search traffic.

Some world’s leading companies–Facebook, eBay, Shopify uses Ahref.

Ahrefs Features:

  • Optimize your website
  • Analyze your competitors
  • Study what your customers are searching for
  • Learn from your industry’s top performing content
  • Track your ranking progress
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Ahrefs Benefits:

  • Get an exhaustive website analysis
    Struggling to get rank? Use Ahrefs to stop guessing and find out exactly what’s holding your website back from ranking.
  • Research Organic Traffic
    You can see what keywords your competitors rank for in search and how much traffic each keyword brings them, whether paid or free.
  • Get thousands of keyword ideas
    Ahrefs allows you to input up to 10,000 keywords at once and you’ll see the search volumes, analyze their ranking difficulty and calculate the traffic potential for these keywords.

Get Started with Ahrefs

3. Jungle Scout

Jungle Scout is your all-in-one platform built by sellers for sellers for selling on Amazon.

It does everything from product research to product launch, build & grow your Amazon business.

Whether you’re just starting out or at the enterprise level, you can use Jungle Scout to grow your business.

Jungle Scout Features:

  • Help Sell on Amazon
  • Streamline your Amazon business
  • Help dominate the Amazon market

Jungle Scout Benefits:

  • Stay Ahead
    Whether you want to spy on competitors or create a selling strategy, Jungle Scout helps you find daily sales and inventory data for any Amazon product.
  • Save Time Searching
    You don’t have the entire time to go through all Amazon products catalog. Do you? Save time with your market research on Jungle Scout.
  • Get the Best-Selling Products
    Using Jungle Scout, you have insights to what Amazon customers are searching for so you can increase traffic and sell more.

Get Started with Jungle Scout


Best Ecommerce Tools for Business Management

Starting a business may be simple, but managing can be stressful. Once you start with business, you will need to fill it with products and keep track of customers’ orders.

Working the best ecommerce business management tools can help save time and reduce stress.

The tools are having the ability to minimize your input by automating repetitive task and getting things done.

1. Monday

Monday is an ecommerce business management tool that allows you to manage your business operations in one workspace

Planning, tracking, and delivering your team’s best work has never been easier until Monday.

With Monday, you can automate the repetitive work in seconds so you can avoid human error and focus on what is important.

Monday Features:

  • 24/7 customer support
  • Visualize work with Views
  • Save time with Automations

Monday Benefits:

  • Collaborate effectively
    You can bring your team together, assign duties, measure progress, and carry everyone involved along.
  • Stay informed
    Manage all your resources efficiently in one place to save time, avoid repetition, and allow for more creative work.
  • Integrate with popular tools
    To help you become efficient and effective in business, Monday allows you connect with popular tools like Google Calender, Microsoft Office, Slack and many more.

Get Started with Monday

2. Inventory Source

Inventory Source is a dropship Automation Software and Integrated Supplier Network

They automatically upload your products, sync inventory & route orders with dropship suppliers to virtually any online store, marketplace or ecommerce platform.

Inventory Source has a wide network of pre-built dropship supplier integrations, including many exclusive brands and high-quality products.

Inventory Source Features:

  • 230+ Pre-Integrated Suppliers
  • 25+ Ecommerce Platform Integrations
  • Automatically Upload Product Data
  • Optimized Inventory Sync
  • Bulk Feed Management Tools

Inventory Source Benefits:

  • Connect to Suppliers
    Connect to our 230+ dropship supplier network or add your own supplier.
  • Automatically Synchronize Inventory
    Automatically upload titles, images, descriptions, categories and more.
  • Automatically Process Order
    Automatically send orders to your supplier and sync back shipment tracking.

Get Started with Inventory Source

3. Veeqo

Veeqo is an inventory and shipping platform for ecommerce.

It helps online retailers deliver the experience their customers deserve

Veeqo is a single platform that gives you complete control of your entire business inventory, irrespective of the number of your sales channels or warehouses you operate from.

Veeqo Features:

  • Inventory Control
  • Inventory Automation
  • Inventory Reporting
  • Shipping Labels
  • Scanner Picking

Veeqo Benefits:

  • Maintain Accuracy
    Keep your inventory 100% accurate across all your sites, marketplaces and physical stores in real-time. Make a sale anywhere and get instantly updated stock levels everywhere.
  • Manage Orders
    Manage orders from all your sales channels in the central dashboard on Veeqo – never oversell or miss an order again
  • Ship Fast
    Quickly bulk ship orders from any sales channel, automate repetitive tasks and track every delivery in one place – all in a single platform.

Get Started with Veeqo


Final Thoughts on Ecommerce Tools

These are not the entire ecommerce tools you will need to build, grow and scale a successful business.
As much as I have presented you with best, you still won’t need all. So check out each one to see which of the ecommerce tools meet with your business needs.

Oluboba Ayodeji
Oluboba Ayodeji teaches business owners on how to build, grow, and scale a successful ecommerce business. He shares proven strategies and expert insights to help you avoid losing your customers, time and energy on the web. Wants to reach him? Email Olubobayo@gmail[dot]com