Owning an ecommerce website in Nigeria is of great profit if you want to start or grow a successful online business.
It is an online business website that allows buying and selling of your products or services. This could be physical products (shoes), digital products (eBooks), or services (Web Design).
Trade by barter, a system of exchange goods has been around for many years back. It has been of great help to meeting with demands and supply.
Then the exchange of money came, which enhances transaction around us (local).
As much as we appreciate the trade by barter systems and the money exchange, they limit us.
They could not sell outside the local. They need your presence before transactions can take place. This is detriment to your business as it places a ceiling on your sales.
Ecommerce website has become part of our daily visit. We can see this in how we make orders online, use credit cards and more.
Researchers expect ecommerce websites to transact above $5 trillion in sales in coming years.
As an eCommerce specialist helping top companies start and grow successful businesses, I will take you through the entire processes.
So, you will learn what makes a successful ecommerce website so you know what to tell your web designer before launching your site.
What is an Ecommerce Website?
An eCommerce website is your online business home where customers order for your products via an electronic device.
With ecommerce website, customers can shop in few clicks rather than making a call or visiting a physical location.
Types of Ecommerce websites
There are different ecommerce websites based on their functions with examples.
• Business-to-Business (B2B) Website:
This is a website where a company transact goods and services with another company. Example: Alibaba, Shopify.
• Business-to-Consumer (B2C) Website:
This website allows transaction between companies and their consumers–end users. Example: Your Online Store, Uber.
• Consumer-to-Consumer (C2C): This ecommerce website allows transaction between consumers. Example: eBay, Amazon.
• Consumer-to-Business (C2B): This is a website where individuals offer products or services to companies. Example: Oluboba.com
What Can I Sell on Ecommerce Websites?
There are no limitations to what you can sell with your ecommerce websites. You can sell anything so long there are people ready to buy.
I have classified them into three categories. They are:
1. Physical products:
These are items you can touch and feel. They are most common with ecommerce stores. You display your products on your ecommerce sites, customers select and add to cart (basket). When they make payments, you ship their orders to them.
These are professional skills (coaching, repairing, teaching, and designing) that clients pay you for. Here you display your expertise and portfolios on your ecommerce website, client calls, and consult with you. When they make payments, you start their work.
3. Digital products:
These are eBooks, podcasts, software, and online courses. Display your digital products on your ecommerce site, customers select and add to cart (basket). After payment, they receive a download or access to your products and your money to your account.
How Does Ecommerce Website Works?
Ecommerce website operates on the same commerce principles as physical retails shops. The only difference is the methods and processes.
While retail stores depend on a customer’s physical visit, ecommerce doesn’t. With few clicks, your customers can place orders of your products.
Your path to growing a successful ecommerce business starts with building an ecommerce site.
Below are steps a customer follows on your ecommerce website.
- You upload your product, write the description (what it’s about) and give your price.
- A customer enters your site, shop around products, and adds to cart interested ones.
- When done shopping, the customer checks out, input required details (email, address, bank card info) and make payment.
- After a successful payment, you receive notifications about the order while the customer receives a receipt.
- You ship the order(s) to the customer’s address.
You are happy. Your customer is happy.
List of Top Ecommerce Websites in Nigeria
In alphabetical order, below are some of the most top ecommerce websites in nigeria.
Find unique Fashion and Beauty items all in one place. Get your customization in clothing, shoes and bags with prices from best designers and stylist.
It is the biggest free online classified with an advanced security system. They provide a simple hassle-free solution to sell and buy almost anything.
Shop Online for All Kinds of Products & Enjoy Great Prices And Offers | Secure Payments – Fast Delivery – Free
Konga serve a retail customer base that continues to grow exponentially, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.
PayPorte is an omnichannel retail company founded in 2014 by a team of young tech enthusiasts. In the summer of 2017, a mandate was made with a new vision to clothe Africa and beyond, PayPorte operates from Nigeria (Lagos), with presence in the USA (Philadelphia), UK (Manchester) and China (Guangzhou).
And many others
Ecommerce Website Legal Requirements
GDPR and CCPA are two regulations that require you state how you collect data (customers’ details) and how you use them. Your web designer should handle this.
I advise you to make sure your ecommerce website complies with privacy laws. Please talk with a lawyer to get legal documents.
Set up your privacy policies, terms and conditions and disclaimers as related to your products and revenue.
These are just some basic policies you need to communicate clearly to your visitors.
Terms of Service
As an ecommerce business, you have other practical and legal considerations to make as well. To cover your legal bases, one of the necessary pages every ecommerce website should have is a term of service page.
Anytime customers choose to buy an item online, they’re taking a risk. Using a return policy that provides obvious information on what customers can expect from the return experience is necessary.
One that promises a return process that is seamless and painless for the consumer can be a competitive advantage that helps you earn more sales. You can use this return policy generator.
Popular Ecommerce Website Builder
WordPress is an open-source content management system for blogging. It’s easy to use and customizable to your needs.
WooCommerce is the most popular solution for building an ecommerce website. It has millions of installs in the WordPress plugin directory.
WordPress and WooCommerce makes it easy to create your site according to how you want it. Both cover your needs for building high-quality ecommerce website.
I use both WordPress and WooCommerce in the designs of eCommerce websites because they are:
• Free on basic level and affordable on advanced level.
• Simple and Easy to use.
• Unlimited functionality because of millions of plugins.
• Ability to sell any products types (physical, services, digital etc.)
• Easy to receive payment from customers.
• Full customization to my taste
• Large community of developers and experts
Shopify is another popular eCommerce platform with over one million online stores worldwide.
Shopify is for you if you plan to avoid using a web designer for a store. You gain access to free and premium themes that are easy to use and customize.
The Shopify app store has a lot of features that you can choose from to add better functionality to your eCommerce website.
Wix is amongst the top and most popular ecommerce site-builder platforms. If you are just starting, then Wix is for you. Wix is easy to use and comes with a drag-and-drop feature.
Wix provides has suitable plans for your eCommerce websites. Also, they give unlimited capacity, a free domain for one year, visitor app analytics, and advertising vouchers and more.
You can easily track orders and inventory on the Wix dashboard.
Ecommerce Website Benefits
Ecommerce has lots of benefits to both buyers and sellers. Here are my lists on the benefits of having one.
Increased Customer Reach: Huge number of potential customers can access your products via any electronic device.
- No Time Restrictions: An ecommerce website is open 24/7. So you can sell while at sleep.
- Sell Anything: Whether it be t-shirts, music files or software. Even affiliated products, it’s all possible.
- Sell Anywhere: You can now run your business from anywhere in the world. All you need is an internet enabled device.
- Improves Productivity: You increase productivity and save more time because you explain less about your product to customers.
- Reporting and Analytics: With ecommerce websites, you can see your business growth and numbers in actual time.
What are the Features of Ecommerce Website?
It’s important for any website to look professional and beautiful, but in ecommerce, it’s critical.
Your ecommerce website design needs to enhance usability and make shopping experience ‘wow’ to customers.
Regardless of if you’re creating a traditional WordPress site, or If you’re creating an ecommerce website with plugins like Woocommerce, if your website isn’t up to the best, you will not get sales.
- Designs and Styling: Give your ecommerce website a beautiful layout to help make your products and contents stand out.
- Fast Speed: Customers don’t like slow-loading ecommerce websites. Also, Slow websites reduce conversion rates, lower trust, and are bad for business. Be sure to have your website loads fast. Delay is dangerous.
- Easy Products Filtering: Let customers sort products by popularity, related, newness, rating, price, featured or attribute.
- Products Bundles: A visitor looking at an iPhone on your website will probably want a case for it. By putting related products in front of your customers, you increase your upsell (more sales) potential.
- Email Templates: Send notifications to customers at critical stages, e.g., after purchase or when their order is complete.
- Quick Search: Customers can easily find what they want by using filters with attributes such as colour, size.
- Flexible Shop Layouts: Display products in singles, categories, or both. Change the number of products per page.
- Payment Choice: Receive payment online (Paypal, Paystack, Stripe), or via Bank Transfer in any currency of the world.
- Shopping Cart: Setup your products with attributes such as color options, sizes, additional features.
- Discount: Offer your loyal customers coupon and discount codes on specific or all products or shipping.
- Ratings and Reviews: Show customer feedback and star ratings directly on the product page.
- Inventory Management: Track stock levels and get notifications for low, cancelled and out-of-stock items
- Location Support: Set the currency, language and measurement units (inches, centimeters or anything else) that’s right for you.
- 24/7 Security: Hackers are everywhere, and can pull down your years of effort. Get your website tightened against harmful viruses and infections.
- Real Time Tracking: Know what’s going on your website about customers’ activities. The number of visit, orders made, and many more.
- Responsiveness: With more than half your visitors coming from mobile devices, your website needs to look good on all electronic device – phones, tablets, and computers.
- Constant Updates: Never have your site break down again because of updates. Be sure to have the latest theme and plugins tested and installed.
- Standard Support: Managing your website can be stressful, especially with technical errors. Working with a web designer, you can save more time and energy for yourself.
Necessary Ecommerce Website Pages
As part of increasing your sales on your ecommerce websites, ask your designer to put more attention to the following pages:
1. Home Page
The home page is one of the most important page of your ecommerce website because it’s the most likely the first thing a customer will see. Your homepage must communicate value and win customers’ trust within 7 seconds. First impression matters a lot.
- Use high-quality images that communicate something about your brand and products.
- A main menu with links to the main pages or categories on your site. For ecommerce stores, the menu often comprises your major product categories.
- Use social proof from third-party sources to prove to your audience you’re legitimate and trustworthy.
- What do you want your visitors to do next? Use call to action (CTA) to tell them what step to take.
2. Product Pages
How you design a single product page can determine if a customer will continue shopping or end it there.
The product page is the beating heart of any eCommerce website. It’s where you get the chance to show your visitors what they’re buying (and why they should buy it). If your product pages aren’t performing, then you are losing money.
- Use large image layouts for products that need more images with less description. Ex. Cloth.
- Use smaller image layouts for products that need fewer images and more description – specifications do the talking. Ex. Ebooks.
- Use the same layout on every product page to give a feeling of continuity.
Ensure you include all information about each product on its page. Also, be careful of minor distractions like page background and products image colours.
3. Category Page
Customers like to have a glance of similar products in a particular category. You need to make your category page visually attractive in order to make the customers add more products to the carts.
This page is the list view for the products under specific categories. The focus here is to allow the customer to browse the products in order to select one or more to peruse.
4. Cart and Checkout Page
This is the page where customers must be able to change quantities, remove items and view their orders. They must be input details and shipping address (if required).
Design your page such that it does not delete customers’ details when they refresh the page.
5. Account Page
This is the page where customers can view their past and current orders. Also, customers visit the account page to enhance their buying decisions.
6. About Page
About page goes further to explain who you are and what you do. It allows you to tell your brand story. You can include your team bio, images, and many more.
You can include images and bios of some of your key employees to remind visitors that there are humans behind the business — People do business with people not brand.
7. Contact Page
When customers have a problem about a product or service, they need to get in touch with you. Make your basic contact information easy to locate so customers don’t have to be dig around searching.
Get a contact page that includes several ways (message box, email, phone, address, or chat) customers can get in touch with you.
You can also include a phone number or email at the top of every page.
Ecommerce Website Price in Nigeria
What is the cost of building an ecommerce website in Nigeria?
Different ecommerce web designer or agency will give you their own prices according to the solution they provide.
This makes it difficult to have an exact price without first knowing what you want on your site.
Ecommerce website design prices vary depending on the sales and traffic goals, the features you need and the type of ecommerce website.
Building an eCommerce website is a serious business. It takes capital, planning, and a solid team to be successful.
Your web designer should work with you to ensure you become a success while doing less in a quick time.
What Marketings Do You Need for Ecommerce Website?
You are not yet a success until your website can bring in customers and make you more sales. These are few ways by which ecommerce website can help reach new customers and increase sales.
Search Engine Optimization (SEO): is what place your website at the top on Google. This makes your products easy for customers to locate when searching to buy.
How to Build an Ecommerce Website in Nigeria
If you are just starting in business, it’s impossible to know how complicated ecommerce website process can be. From building the site, attracting customers and completing purchase.
Here are highlights to help in building your ecommerce website.
Buy a Domain Name:
You need a domain name that is best for your business.
Choose Great Hosting:
This is your business. Don’t save money on hosting in exchange for inferior quality hosting.
Hire a Web Designer:
If you want to save time and launch professionally, get an outstanding web designer.
Creating an ecommerce website isn’t hard. Using an ecommerce website builder, you can create an online store in just five easy steps.
But creating an ecommerce website that visitors will love (and purchase from) is a bit harder. That takes a combination of good design and solid marketing.