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Home » Team Lead, Insights & Analytics At FirstBank Plc

Team Lead, Insights & Analytics At FirstBank Plc

    DUTIES & RESPONSIBILITIES

    ETL and Data Warehousing:

    • Develop and maintains various database objects such as ETLs, jobs, procedures, functions, scripts etc.
    • Develop and operationalize an automated customer segmentation procedure based on customer present value and persona.
    • Develop internal application that will enable stakeholders consume or visualize reports
    • Build various complex PLSQL procedures to extract various Alerts on customer or product lifecycle.
    • Text mining of unstructured data fields to extract insights

    Analytics:

    • Leverage internal and external data to develop predictive and analytical models to solve business problems.
    • Design models and advance analytics to address customer lifecycle management across acquisition, retention, attrition etc.
    • Develop, build and operationalize analytical models that effectively improve customer knowledge, support churn management, loyalty and value extraction.
    • Develop dashboards and dynamic reporting interface to present information and KPIs stakeholders.

    Business Intelligence:

    • Provide streams of practical actionable insights to the rest of the business covering customer behavior, patterns, unlocking hidden opportunities that will drive profitability.
    • Deliver segment and product insights that informs strategic and tactical decisions.
    • Lead team to develop a vision and long-term strategy for reactive / proactive retention and customer loyalty.
    • Leverage key data mining tools to interpret and analyze large data set through segmentation methods etc.
    • Conduct periodic scan of the customer base to identify growth potential and revenue opportunities across all customer segments and business units and share same with stakeholders.
    • Improve the effectiveness of customer acquisition, customer wallet-share deepening, customer value management and customer retention.
    • Manage analytic deliverables to assist the development of Customer Contact Strategies across multichannel with an increased focus on Digital.
    • Support retail, commercial and corporate banking units with market trends and insights to drive profitable customer engagements.
    • On-going support and go –to expert for all internal customers on marketing, sales and product development.
    • Develop targeted product offerings and marketing campaigns based on customer profiles.

    JOB REQUIREMENTS

    Education

    • Minimum of bachelor’s degree in Computer Science, Statistics, Mathematics or related field.
    • Certification or hands-on in any of the following is an added advantage; Oracle DB, Oracle Apex, Microsoft Azure, SOL Server Integrated Services, Power BI, R, Python other data mining and ETL tools.

    Experience

    • Minimum of 7 years relevant experience in an Enterprise Warehousing function.

    • Hands on experience in building ETL, data mining, predictive modelling etc.

    • Hands on experience in Oracle DB, Oracle Apex, Microsoft SSIS & SSRS, PLSQL, OBIEE, SAP, SAS, R, Python etc.

    NOTE: Only shortlisted applicants will be contacted

    To apply for this job please visit hdbc.fa.em2.oraclecloud.com.