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Discover the best ecommerce marketing strategy you need to succeed with business?

But before we could answer, let’s see what each term means.

  • Ecommerce is the selling of products or services on the internet.
  • Marketing is the act of positioning as the solution to your target constumers’ needs.
  • Strategy is the plan of action put in place to reach the right audience.

So, what is ecommerce marketing strategy?

Ecommerce marketing strategy is promoting your products or services to reach more targeted customers on the internet via electronic devices – smart phones, tablets, or laptops.

And the goal is to influence people to buy your products immediately or at a later time.

In this article, you will learn the seven best types of marketing strategy for ecommerce businesses.

Best eCommerce Marketing Strategy For Your Business

1. Website Designing

The First Ecommerce Marketing Strategy For Your Business

Do you know we associate brands with their website?

When I mention Amazon, what comes to your mind first? It’s Amazon.com. Your ecommerce website communicates your brand.

Your website conveys your message, shows your offers and connects all other strategies on the list.

Have nothing to do with a website that is slow, looks bad on a phone, colours mismatch, and more.

Also, avoid building your business on a third-party website. The risk is not worth it.

Having a well-optimised ecommerce website is your first step to succeeding with your marketing strategy.

Get a professional ecommerce website today.


2. SEO (Search Engine Optimisation)

An eCommerce Marketing Strategy To Rank On Google

SEO is the practice of optimising your website to appear on the front page of search engines so you can reach more ready buyers.

Google, Bing, and Yahoo are the major search engines you need to optimise for.

Also, it is important that SEO should be the next strategy you put in place once your website is ready.

And it is because, the earlier you get it ready, the faster these search engines can start crawling your website.

Some of the best SEO best practices you can implement is keyword research, as it plays a major role in web ranking.

Let’s take this example:

If you search, “ What is the best marketing strategy for ecommerce” on Google.

The keywords in your search terms are eCommerce, Marketing and Strategy.

Last, SEO is not a quick fix. You must be patient to see results. Speak with an expert today.


3. PPC (Pay Per Click)

A paid form of ecommerce marketing strategy for more visibility.

As the name implies, you only pay when someone clicks on your link. It’s better than when you pay for views.

Two questions determine how much you will pay for an ad. They are;

  • What is the score quality of your ecommerce website?
  • How competitive is the keyword you want to run ads for?

You use tools like Google AdWords to find keywords you want to rank your products for. It’s the most accurate among all other PPC tools.

Then you choose the location (city, country, continent, worldwide) you want to promote products in.

Here is my personal advice: only use PPC to sell your products and not for visibility. Why?


4. Social Media Marketing

Another type of ecommerce marketing strategy

Social media marketing is the use of social media sites to promote your products or services.

These social sites include Facebook, Twitter, Instagram, and more.

You don’t have to market your products on all social media platforms. For physical products, I recommend maximizing Facebook and Instagram.

Every platform has certain information (age, location, gender, etc.) about its users.

Use this data to target your ads to people who have shown previous interest in similar products.

Pay attention to what your target audience discuss on social media so you know what they want.


5. Content Marketing

My best form of ecommerce marketing strategy for small businesses.

Content marketing is the act of creating and sharing your content with an intent to achieve a goal. The goal could be to:

  • Inform,
  • Describe,
  • Educate or
  • Engage.

The good thing about ecommerce site is you don’t need lots of content compared to an information blog.

Are your products better than your competitors? Write a comparison post informing what makes yours better.

Note: You don’t have to diminish others’ products, you only have to amplify your unique benefits.

Take your time to include every detail about your products. It cannot be too long. It can only be too boring.

Content marketing is beyond writing. It could also be a video, audio, or images.

Also, you can do a recording showing your new arrivals. Do a video explaining how to use your products.


6. Email Marketing

An ecommerce marketing strategy to get more leads

Email marketing involves sending newsletters, featured products, and offers to your email subscribers.

It is a wonderful way of reaching out to your customers, be it for new products or discount offers.

Email marketing will increase your revenue by reducing cart abandonment.

The case where a customers input his email but didn’t complete the purchase.

You can set up an automated follow-up email after 30 minutes, 24 hours and 3 days to re-engage them in buying.

Also, avoid spamming your customers’ inbox. For this reason, I don’t encourage buying email lists.

Build your email list organically and develop your relationship with your customers. It is a powerful weapon you have.


7. Affiliate Marketing

The little-known marketing strategy for ecommerce businesses

Affiliate marketing is selling a third-party products to your audience. It’s the commission based business model.

Influencers and bloggers make money recommending other people’s products. You can have them recommend your products too.

You can sell more without paying for ads if you will maximize the power of affiliate marketing.

I believe a product recommendation from a trusted person is stronger and sells more than ads.

So, include affiliate marketing as part of your ecommerce marketing strategy.

You need to decide the percentage you want to give out to marketers. Though anything 30% and above is the best.

Affiliate marketers will use your brand name out there when promoting. So make sure you define your terms and conditions.


Frequently Asked Questions on eCommerce Marketing

How can I promote/market my ecommerce business in my community?

Focus more on local search engine optimization (SEO) when marketing in your community. Doing this, you can target local audience who needs your products. Also, you will rank your products high on search engines.

What are types of ecommerce marketing?

Web Designing
Social Media Marketing
Content Marketing
Email Marketing
Affiliate Marketing
Pay-Per-Click Advertising
Search Engine Optimisation

What is the difference between ecommerce and digital marketing strategy?

Digital marketing is a broader type of marketing. It includes all forms of marketing carried out on the internet.
Ecommerce marketing is specific to online stores. It promises huge customer reach compared to random marketing.

What is the importance of ecommerce marketing strategy?

Market your products to millions of consumers in a quick time.
Strategize and stay ahead of your competitors, leveraging on the web.
Targeted specific audience with specific products using an existing pool of data.