Location: Lagos (Remote across Nigeria)
Type: Full-time
Experience: 2–3 Years in Social Media & Growth Marketing
About the Role
We’re looking for a Digital Marketing Lead to own our social presence and growth channels across Meta (Facebook, Instagram, Threads), TikTok, X (Twitter), and LinkedIn.
This role is perfect for someone who loves turning content into traffic, leads, and intro calls. You’ll design simple funnels (from lead magnet to email), run smart paid campaigns, and clearly report results that drive real business growth.
If you’re passionate about social media, growth experiments, and driving measurable results, this is for you.
What You’ll Do
- Run a weekly content plan across Meta, TikTok, X, and LinkedIn (carousels, videos, threads, case studies).
- Produce 2–3 engaging short videos weekly (Reels, TikTok, Shorts): demos, before/after, quick tips.
- Create one lead magnet and a focused landing page with a clear call-to-action (CTA).
- Launch and optimize native lead forms (Meta, LinkedIn, TikTok) and connect leads to email + intro call link.
- Set up and maintain pixels, events, and UTMs for clean tracking.
- Run paid social tests (Meta, TikTok, X, LinkedIn); refine creative, targeting, and spend based on results.
- Track KPIs with GA4, Search Console, and native analytics: reach, engagement rate, CTR, signups, MQLs, video views.
- Turn shipped work into proof: case studies, testimonials, before/after stories.
What You’ve Done
- 2–3 years running social media and growth campaigns with measurable results.
- Strong copywriting and short-form video skills (comfortable scripting, filming, and editing).
- Confident using GA4, Search Console, UTMs, and dashboards — you understand the numbers and act on them.
- Experience with lead forms and landing pages (setup, testing, follow-up).
- Basic email marketing for lead delivery and follow-ups.
- Solid SEO/content fundamentals: search intent, on-page SEO, internal linking.
- A “ship fast, measure, improve” mindset.
Nice to Have
- Canva, CapCut, or Adobe for visuals and video editing.
- Hands-on paid ads experience: Meta, TikTok, X, LinkedIn (pixels, lookalikes, retargeting).
- B2B lead gen experience (comfortable with product/engineering audiences).
- Familiarity with Webflow/WordPress, Buffer, or Hootsuite.
- Basic A/B testing and conversion tracking.
Tools You’ll Use
GA4 • Search Console • Meta Business Suite • TikTok Ads Manager • LinkedIn Campaign Manager • X Ads • Notion/Asana • Canva/Figma • Mailchimp/SendGrid • Typeform
What We Offer
- Fully remote role (work from anywhere in Nigeria).
- Clear ownership of the marketing function from Day 1.
- Learning support + regular feedback.
- Career growth: real path to Marketing Manager / Head of Marketing.
- Small, fast-moving team where your work has immediate impact.
How to Apply
Ready to grow with us? Apply only via the form below: