Some mistakes don’t cause trouble right now. They hurt years later. One of them is failing to buy your Nigerian domain name.
Founders invest a lot in their logo, website, ads, and office. Still, a lot leave their domain names, a really valuable digital asset, unprotected.
If you’re building a business in Nigeria, spend the small amount and secure the .ng version of your brand. Even if you don’t plan to use it today, buy it.
The amount you spend on a .ng domain is less than what many of us spend on recharge cards or data in a week. Yet that tiny expense could save you years of frustration.
Imagine pouring five years into your brand, only to realize your .ng domain is already taken by someone else. They could mess up your customers, steal your traffic, trash your name, and then demand a fortune.
Why create that problem for your future self?
Recently, I secured our NG domain name. Not because we need it immediately, but because I know the cost of protecting a brand is far lower than the cost of recovering one.
If your business matters to you, protect its name.
It’s not always about earning more money in business. It’s preventing a problem before it ever happens.
That’s one lesson worth remembering.
Oluboba Ayodeji