MySmartMedic Case Study: Telemedicine Platform
MySmartMedic combines AI-driven health insights with trusted Nigerian doctors to provide fast, reliable, and affordable healthcare—right from your phone.
Platform: MySmartMedic
Industry: Health Tech / Wellness
Project Focus: Digital Marketing Strategy
My Role: Digital Marketing
The Backstory
When I first connected with the team behind MySmartMedic, I could tell they were onto something special. They weren’t just selling a product—they were offering a smarter, simpler way for people to take control of their health.
But here’s the thing:
They had a great solution, a solid website—but their digital marketing? It wasn’t reaching the right people yet. And in health tech, trust and clarity matter just as much as visibility.
So, I jumped in to help shape a digital strategy that felt human, helpful, and results-focused.
My Digital Marketing Game Plan
Step 1: Clarify the Message
I worked closely with the team to simplify the brand messaging—no jargon, no fluff. Just clear, benefit-driven language that helped visitors understand what MySmartMedic does and why it matters.
We focused on statements like:
“Connect with Licensed Doctors Anytime, Anywhere in Nigeria.”
Step 2: SEO That Speaks to the Right Audience
I built out an SEO foundation targeting keywords real people actually search for—think:
- “affordable health monitoring devices”
- “digital health support for families”
- “wellness tech that works”
We updated key pages with these terms and built a content plan around blog posts that educate and inspire.
Step 3: Lead Nurturing with Email
I helped set up a clean, simple email funnel. Visitors who opted in received a thoughtful welcome series that:
- Introduced the brand
- Explained how the product works
- Delivered value before making the ask
We kept it short, conversational, and genuinely helpful.
Step 4: Track & Tweak
Nothing in marketing should be set-and-forget. I set up analytics, tracked user flows, and made sure we could actually see what was working (and what wasn’t).
We refined our CTAs and tested variations to improve conversions.
“Everything just feels more intentional now—from how we speak to our audience to how we guide them through the site. That’s all thanks to the marketing support we got.”
— Team Lead, MySmartMedic
What We Achieved
- 230% increase in organic traffic within 3 months
- Doubled email sign-ups through optimized opt-in copy
- Onboarded 991 users in the first 60 days.
- Created a marketing system they can grow with. No guesswork!
Final Thoughts
This wasn’t just about more traffic—it was about connecting with the right people and giving them a reason to trust, engage, and come back.
If you’ve got a brand that deserves more visibility (and real results), I’d love to help.
