iPropty Case Study: Property Management Firm
Client: iPropty
Industry: Real Estate & Property Management
Project: Website Design & Digital Marketing
Led by: Oluboba
Website: ipropty.com
The Challenge
When the iPropty team approached me, they had a clear goal:
They wanted a clean, modern website that would make property listings easier to navigate, build trust with potential investors, and help showcase their brand’s professionalism.
They had the vision but needed someone to translate that into a user-friendly, high-impact site. That’s where Oluboba came in through.
The Design Approach
From the start, I knew iPropty’s site needed to feel:
- Straightforward (no fluff)
- Professional (but approachable)
- Easy to explore (especially for people browsing properties on the go)
I worked closely with the team to structure a layout that gives users instant clarity on what iPropty offers, how it works, and how to get started.
Here’s what I focused on:
1. Clean Visual Hierarchy
I kept the design minimal and modern bold headlines, simple fonts, and ample white space. Every section has room to breathe and guides users naturally through the content.
2. Mobile-First Experience
Most users browse real estate on their phones, so I designed the mobile version first. Everything scales beautifully from property images to contact forms.
3. Intuitive Property Listings
I created a streamlined system for showcasing properties with key details at a glance. Visitors can easily explore, compare, and express interest—all without feeling overwhelmed.
4. Clear Calls to Action
“Book a Call.” “Start Your Investment Journey.” Each CTA is simple, visible, and leads to action—whether users want to learn more, inquire about a listing, or connect with the team.
What the Client Said
“We’re getting more qualified inquiries since the launch. The new layout helps people trust our brand and understand what we do right away.”
— Head of Admin, iPropty
The Outcome
After launching the new site:
- Users spent 40% more time on the site
- Bounce rate dropped by 28%
- Contact form submissions nearly doubled within the first month
- The site now reflects the clarity and confidence behind the iPropty brand
Final Thoughts
This project reminded me why I love web design. They had a solid offer. I helped shape the story and experience around it.
At Oluboba, I don’t just make websites. I build digital spaces that earn trust and drive action.
Got a project that needs clarity, confidence, and conversion? Let’s talk.
