UNICCON Institute of Technology (UIT) is committed to shaping the future of tech education in Africa and beyond, making world-class training accessible, practical, and career-focused.
Whether beginners or professionals, students gained real-world skills and globally recognized certifications.
Client: UNICCON Institute of Technology (UIT)
Industry: Education / Technology
Role: Website Design, Digital Marketing, Brand Growth Strategy
Duration: 2 Weeks for Web Launch + Ongoing Marketing
Note: I completed this project while working as staff of UNICCON Group of Companies; the parent company of UIT. My role was leading and executing SEO, email campaigns, articles, social media marketing, and lead generation to boost visibility and drive enrollments.
UIT Website Design & Digital Marketing Case Study
Goals & Objectives
- Design a modern, responsive website that reflects UIT’s mission.
- Implement SEO strategies to increase search engine visibility.
- Create engaging social media marketing campaign to attract tech learners globally.
- Set up email marketing campaigns to nurture and convert leads.
- Produce blog articles that showcase expertise and improve rankings.
- Build lead generation funnels that convert visitors into students.
Challenges
- Educating a wide audience: From absolute beginners to experienced professionals.
- Standing out in a competitive tech education market.
- Creating multi-channel consistency across website, social media, and email.
My Process & Execution
1. Website Design & Development
- User-Centered Design: Focused on easy navigation for students and parents.
- Responsive Layout: Optimized for desktop, tablet, and mobile.
- CTAs Everywhere: “Enroll Now,” “Get Started,” “Download Course Brochure.”
- Course Pages: Clear, SEO-friendly descriptions with structured data.
2. SEO Optimization
- Keyword Research: Targeted phrases like “tech training Nigeria” and “online coding courses Africa.”
- On-Page SEO: Meta tags, alt text, schema markup.
- Blog Strategy: Created articles on emerging tech trends, course benefits, and career tips.
3. Email Marketing
- Designed welcome series for new subscribers.
- Sent monthly newsletters with course highlights, student success stories, and upcoming events.
- Automated lead nurture sequences for prospects.
4. Social Media Marketing
- Managed UIT’s social presence on LinkedIn, Instagram, Facebook, and Twitter/X.
- Created engaging posts (graphics, videos, infographics) to increase interaction.
- Ran targeted ad campaigns to drive awareness and registrations.
5. Lead Generation
- Developed landing pages for special courses.
- Created free resources (e.g., eBooks, webinars) to collect emails.
- Integrated CRM tracking to follow leads through the enrollment funnel.
Key Features Delivered
- Fully responsive website optimized for speed & SEO.
- Supervise social media content calendar for consistent posting.
- Email automation system for ongoing engagement.
- SEO-friendly blog driving organic traffic.
- Lead capture system converting visitors into students.
Results Achieved
- 60% increase in website traffic in the first month post-launch.
- 35% longer average session duration (more engagement).
- 20% boost in course enrollments within the first quarter.
- Positive brand recognition both locally and internationally.
Testimonials
“Working with Oluboba has been a game-changer for UIT. He not only gave us a modern, professional website but also handled every aspect of our digital marketing with precision. Our online visibility and enrollments soared.” – Head of UIT
“I discovered UIT through a social media post and was impressed by the website. Everything was clear, and the enrollment process was smooth I signed up within minutes.” UIT Student
Call to Action (Portfolio Version)
Do you need a website and digital marketing strategy that delivers results? I help brands go from invisible to unforgettable through design, SEO, email marketing, social media, and lead generation. Let’s talk; book a consultation today.
SEO Keywords Used for This Project
- UNICCON Institute of Technology
- UIT tech courses Nigeria
- Online tech education Africa
- Tech training Nigeria
- Digital marketing for education