Oluboba Jobs reports that a leading digital company within the iGaming industry is currently hiring a CRM Specialist to join its innovative marketing team.
This position is perfect for candidates who excel at managing customer data, driving engagement, and creating loyalty programs that deliver measurable results.
The company seeks a creative and analytical professional who can design, execute, and optimize CRM strategies that strengthen customer relationships and improve player retention across multiple channels.
Key Responsibilities
Develop and Execute CRM Strategies
The CRM Specialist will create and implement targeted CRM campaigns aimed at improving customer engagement, loyalty, and lifetime value. The role involves collaborating with marketing and analytics teams to segment customers and personalize campaigns that align with business goals.
Customer Data Management
The successful candidate will manage and analyze customer data, ensuring accuracy and compliance with global data protection standards such as GDPR. Insights from this data will be used to refine campaign performance and enhance the customer experience.
Campaign Management
The CRM Specialist will oversee multi-channel campaigns through email, SMS, and push notifications. They will monitor campaign performance, prepare reports, and suggest actionable improvements based on analytics and customer feedback.
Customer Journey Mapping
A major part of this role involves mapping out and optimizing customer journeys. The candidate will design automation workflows and develop engagement cycles tailored to specific player behaviors to increase satisfaction and conversion rates.
Gamification and Loyalty Programs
The role also includes integrating gamification elements like badges, challenges, and leaderboards to boost engagement. In addition, the specialist will develop and manage loyalty programs that reward repeat customers and strengthen long-term relationships.
Qualifications and Experience
Educational Background
Applicants must hold a Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree offers an advantage.
Professional Experience
Candidates should have 1–2 years of CRM experience, ideally in the iGaming or online casino industry. Proven success in campaign management and customer loyalty initiatives is required.
Technical and Soft Skills
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Strong analytical and reporting abilities
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Experience with email marketing and automation tools
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Excellent communication and project management skills
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Understanding of customer segmentation and personalization techniques
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Knowledge of data regulations and compliance standards
Why Join This Team
This position offers the opportunity to work in a fast-paced, collaborative environment that values innovation, speed, and precision. The selected candidate will play a key role in shaping CRM strategies that drive measurable business results.
Joining this team means becoming part of a group of talented professionals who are passionate about creating exceptional customer experiences within the digital entertainment industry.
How to Apply
Interested applicants who meet the qualifications are encouraged to apply today through Oluboba Jobs. This is your chance to take the next step in your digital marketing career and make an impact in one of the world’s most exciting online industries.
