Do you want to know how to write better headlines that sell fast while doing less?
Then, continue reading…
A quick question, “Why do you click and choose to read this article among many others?
Most likely: the headlines resonated with what you want with a promise to solve your needs. Excellent!
It is in the same way that each product you own needs its own mix of marketing strategies.
This is how you build up curiosity and demand for your product even before you launch.
“It is not the best product that sells, but the best-marketed products. And that start with the headline…”Oluboba Ayodeji
A product headline is so vital that it is among the best SEO practices that determine how far it ranks on Google.
And even if it ranks but is not catchy, chances are your prospect will still click on a competitor’s website.
So, how do you attract and get people to click on your product pages in a few sentences at first glance?
In this article, you will learn:
- What Is A Catchy Headline?
- Why Headlines Are Important?
- How To Write Effective Headlines
- 11 Best Examples of Great Headlines You Can Use
If you are going to win with your products, you need to know how to write headlines that sell.
How To Write Catchy Headlines That Sell Your New Products
1. Focus On Your Buyers
Your product is not for you, but for your audience.
And you have a target audience in mind for whom you created the products.
So, it is important to focus on these people when creating your headlines if you want more clicks.
This is a very useful tip for all marketers and business owners.
To write great headlines, you must answer the questions:
- What is in it for your buyers?
- How will it make their life better?
2. Keep It Short and Simple
A common problem with most headlines is that they are too long.
A great headline is a combination of simple language, relevance, and clarity.
It grabs the reader’s attention without sounding overbearing or high-pressure.
A great formula to write headlines is to use the feature first, then the benefit:
“Our Organic Water Bottle Keeps Your Drinks Cold For 24 Hours.”
Feature: Our Organic Water Bottle
Benefit: Keeps Your Drinks Cold For 24 Hours.
Also, you don’t have to stuff too many words in one sentence.
Keep them hooked on the right information, but not much to answer their question.
You might wonder about how to keep the product headlines short.
Well, thanks to a bunch of online tools available nowadays.
You can use a reliable word count tool to make sure that your new headline doesn’t go beyond the ideal text limit.
Among many other things it does, you can track characters and sentences.
3. Make It Easy To Read
If people need over one reading to understand what you wrote, you have lost them.
Many times, the headline and subhead come in one sentence which makes it hard to read.
An attribute of a good headline is that the message is clear.
Let the introduction expand more on the details.
Also, be sure to use an everyday word that people don’t need a dictionary to know its meaning.
Another mistake that people make is putting too many adjectives in their headlines.
This makes it seem long-winded and confusing.
Instead of saying, “A bright, beautiful and functional desk lamp,”
You can say, “An easy-to-use desk lamp that lets you get more done.”
This is how you can make your product’s headline sound more appealing.
4. Make Use of Sensory Words
Sensory words are those which can trigger a sense or an action from the users.
Not sure what a sensory word is? A sensory word is a word that evokes touch, smell, taste, sound, or sight by appealing to our senses.
Hence, we respond faster when something appeals to these senses.
A good reason you should use sensory words is that it makes readers visualize using the product.
It makes them feel closer to it.
It is for this reason that you can zoom a product’s picture and even change the colour on an eCommerce website.
So, it is vital that you write headlines that create a mental picture in the minds of your readers.
Let them have a perfect image of your products or services in their mind.
Examples of Sensory Words:
- Taste: sweet, salty, spicy, and delicious
- Touch: rough, smooth, and hard
- Smell: fresh, fragrant, and pungent
- Sound: loud and noise
- Sight: bright, dull, and dark
Sensory words are the key to write headlines that people will remember.
5. Be Clear With Your Headlines
Be clear with your message when you write headlines for a product.
What is the core purpose of the product?
If a visitor sees only the headline, can they understand what the product is about?
Provide context if needed.
Even if it seems obvious to you, don’t assume that everyone knows.
For example, to promote a new coffee machine, you can write:
“Make your coffee in 30 seconds”.
if you want to promote a new deodorant, you can write:
“The deodorant that lasts for 24 hours”.
So, make sure that even a layperson understands what you are trying to convey.
To achieve this, think about what you want people to understand from your headline.
And use the right amount of words to get the point across.
6. Make It Catchy
You may put yourself in the shoes of your reader and imagine what they’d want to read if they saw your headline.
Would you click on your own product headline? Does it sound attractive?
These are all questions that can help guide your writing process.
Without a catchy headline, even the most impressive product will go unnoticed.
So what makes a headline successful?
In describing your product, be sure to focus on the benefits, not the features.
For example, you may have a smartphone with a high-resolution 48MP camera. But does that matter to your customer?
People care about whether their photos will come out clear and crisp when they use them.
You should prefer using an active voice tone while writing a product headline.
It’s stronger, more direct, and easier to read.
7. Gain Inspiration From Competitors
No one is born with the ability to write flawless headlines for new products.
If you struggle to come out with great headlines, go get some inspiration from others doing it well.
You do not have to copy what they follow. Instead, observe how they are introducing their products.
More than a few competitors must offer the same or similar products that you want to sell.
Seek inspiration from their product headlines so you don’t miss out on what is working.
Conclusion On How To Write Better Headlines
Your knowledge of how to write product headlines that sell will set you apart.
Because headlines are the first thing your customers will see and read.
If it is not interesting enough to make them click, they might never know how special your product is.
So, remember the golden rule of headlines: it’s not about you. It’s all about your customer.
And they are one of the most important elements of marketing mix 5Ps Elements Of Marketing Mix Strategy With Examplesstrategy.
Highlight what’s in it for them, why they should care, and what they can expect to get out of your product or service.
Make sure you sound like a human being and not a company that is trying to sell something.