Dear Mohammed!

I listened to a wise man saiying if you can’t explain something to a seven-year-old kid, you don’t understand it yet. While I have ascribed understanding to academic knowledge only for a long time, now I know better.

Now, I know that if your products must break even and find it place in the market, it must be simple to use. It’s because your users don’t like stress.

Think about how OPay is growing here. They didn’t show up with a complex system or a bunch of extra features. They brought only two things to the table: ease and speed. That app is making banking sweet. Today, their banking app is easier to use than some social media apps.

This is a big lesson to you. That there is still more work to do until people can use your products without stress. Because your biggest enemy to market penetration is friction.

Mohammed, it’s time to make your current project simple than it already is.

Strip away the excess. If a seven-year-old cannot navigate your product, you must return to the first time you had the idea.

I need you to avoid the temptation to keep adding features. It will only satisfy your own egos and that of investors. The real excellence is when you have nothing to remove again.

I am also building iPropty platform in this knowledge. My standard is straight: a user must find it easy to upload properties than he/she sending an email.

Look at what you are building today. Strip away the noise, find the core, and let nothing hide the major.

Wishing you good luck.

Oluboba Ayodeji.