Knowing how to write an effective marketing email is vital if you must succeed in the ecommerce space.
Email is no longer the simple, plain text messages you know it as. It is a cost-effective method to reach and engage with your customers.
It is one of the best digital marketing strategies that can scale your business in a quick time.
Statista forecasts that the number of email users is set to grow to over 4.6 billion in the next 3 years.
So, expect companies to invest more in email marketing strategies.
What’s Email Marketing And How Does It Work?
Email marketing is content you write and put out there to inform, educate, or convince the receiver to perform an action using email.
It is what happens when you send a commercial email message to your subscribers.
And these subscribers are people who signed up in your form, giving you permission to send them marketing emails.
Today, email marketing strategies are no longer one-size-fits-all, because what works for one may not work for another.
You will need to segment your customers and personalize your emails to them for better conversion.
How To Write Marketing Email Using The Best Strategies
1. Choose The Best Email Marketing Service
No matter how good you can write copy, your success with email marketing depends on the service provider you are using.
They ensure your emails deliverability. Else, your good copy ends in a spam box.
Therefore, you need to understand the features you need before settling for one.
What Features Do You Need In An Email Marketing Service
- Have well-structured email newsletter templates.
- Ability to send bulk emails without a lot of work.
- Personalized emails according to name, title, and more.
- Easy to manage contact list and segment into groups.
- Track key digital marketing metrics like open rate, click rate, and more.
2. Start Building Your Email List
The next step is to install your provider code or tool so you can start generating leads.
With this list, you can promote your business, showcase products, and share articles.
This same list is a good way to turning first-time visitors into paying customers.
So, what is a good way to get more leads?
- A signup form at the end of your blog post is a good way.
- Offer lead magnets (free resources, product discount) to get more customers leads when they sign up.
- Set an exit intent pop up to capture visitors email address.
Building an email list takes time, but it’s worth the sacrifices.
Also, abstain from buying an email list. Instead, grow them organically.
I am saying this when you send email to people who can remember ever signing up for your newsletter, they will block your emails.
And the more that happens, your email deliverability goes down – all ending in spam.
Everyone on your list should have opted in to receive emails from you before you ever send.
3. Send A Welcome Email
The first marketing email you should write is the welcome email.
Now visitors are signing up with your form. What next?
They should receive an automated and personalised email welcoming them to your list.
A welcome email is an automated message you send to new customers.
The idea is to welcome them, introduce your brand and what you do in less than 5 sentences
Here is a professional example or template to write your next welcome marketing email.
Hi [firstname]
Oluboba.com
Thanks for signing up to keep in touch with [Your company name]. From now on, you will get regular updates on blog articles, new product releases and huge offers.
And since you will be the first to know, you can always make use of our occasional discount before it reaches the limit.
In the meantime, check out our trending products. It’s a good way to start our relationship.
Cheers,
[Company name]
Now that you have sent your first email (welcome email), it’s time to strategize sequence and structures of your other outgoing emails.
4. Be Clear Of What You Want:
To build a successful email campaign, you need clarity on what you want to achieve.
Your goals could be:
- Promoting new and existing products.
- Offers discounts when a customer buys in large quantity.
- Getting more downloads for your eBook and software.
Whatever you want to achieve, be clear about it. Doing this, you will benefit from the best of email marketing strategies.
5. Time Your Sending:
Email marketing campaigns perform better when sent on Tuesday or Thursday in the mornings around 10:00 AM or in the afternoons around 2:00 PM.
Other best times are 6am and 6pm same Tuesday and Thursday.
6. Include Unsubscribe Link
Your subscriber opted for your signup form. They should also have the choice to opt out whenever they want to.
Federal anti-spam laws require you to give people a way to unsubscribe from your list in every campaign you send.
Make it easy for recipients to unsubscribe with a clearly visible unsubscribe link. If people can’t find the way out, they’re more likely to mark you as spam.
7. Use Double Opt-In
There are two different opt-in for email marketing:
A single opt-in is when a subscriber joins your list immediately, he/she clicks the submit button.
Double opt-in is when you send a confirmation email to reassure a subscriber’s intent to opt-in to your list.
The double opt-in process helps in avoiding email typo error, which decreases the number of bounced rates you get.
Also, double optin it increases your chance of getting loyal contact list and email deliverability.
8. Optimize Subject Line and Use CTA
A successful email starts with a descriptive subject line that grabs the attention of your recipients – not over 30 characters.
People are careful about what emails they open because of the fraudulent activities on the internet.
So, use an easy to remember Sender Name and Address
Also, people end up not clicking when you include too many links or buttons in your email.
Each email you send should have a goal. Are you introducing new products to customers? Are you educating your clients on how to do a particular task?
No matter your goal, use a single call-to-action (CTA).
9. Stay Updated
Do you have subscribers who have not been responding to your email marketing campaign for a long time? See if you can get them interested again.
By updating your email list, you remove the inactive ones and add the newly gotten ones.
An updated list increases your email deliverability and ensures higher engagement rates.
Benefits Of Email Marketing To Small Businesses
- Position You As An Expert
One benefit you enjoy when you write good marketing email is that it positions you as an expert in your industry.
All you need is consistency in sharing relevant educative and engaging information with your list.
- Save Time Save Energy
Starting an online business can be labour intensive and time-consuming.
Email automation is about taking repetitive tasks off your hand and organizing the workflow automatically.
- It Helps To Keep Existing Customers
According to Annex Cloud, “82 percent of companies agree that retention is cheaper to execute than acquisition.“
Emails help to keep in touch with your past clients, thereby getting you more sales with little to no marketing.
- You Can Reach Out To Customers Faster
Is there an increase in your product price or service charge?
Emails help you pass a message across to all your customers at once with the guarantee they will see it.
- Get Repeat Sales Using Emails
Quantspark has it that products’ recommendation emails result in 25% conversion – sales.
So, my students’ earning from the best affiliate marketing platforms does so via product email recommendations.
Using email marketing can help your business grow. And it allows you to include your personality and communicate your brand.
Types Of Email Marketing Strategies
1. Transactional Emails:
Transactional emails are messages you need to send to customers in order to facilitate a transaction or provide a product or service, as requested by the customer.
When a customer purchases your products or services, it is important you send them this type of email showing what they ordered.
How to write an effective transactional marketing email:
Welcome, [Name].
Thanks for trying [Product Name]. We’re happy to have you on board. For reference, here’s your login information:
Login Page: [login_url]
Username: [username]
If you have questions, reply to this email. We also offer live chat [live_chat_url] during business hours.
Thanks,
[Your Business Name]
2. Information Emails
Information emails are used to inform the recipients about a particular action.
Send your informational email only when it is necessary – don’t overuse by cluttering your recipient’s inbox.
Also, don’t forget to include a clear and bright call to action (CTA) leading a customer to a dedicated landing page.
How to write an informational email marketing copy.
Dear [Name],
A reminder that the Business Owners Special Summit hosted by our partner company is taking place on [date] at [time].
You can access this online meeting using the following link: [button]
And note that there is a limit of attendees, so please register in advance by replying to this email.
Best regards,
3. Email Newsletter
These are emails you send regularly on a weekly or monthly basis. Most times, they include a summary of your most recent content.
It is the perfect option for your business to promote her products and services via content marketing.
You will make your email look appealing if you include an image, persuading title, and personalized.
How to write a good marketing newsletter email
Article Title 1: The Best Social Media Marketing Strategies For Your Small Business
[Image 1]
Excerpt 1: Do you know with the right social media management tools and strategies well, you can build a successful business while doing less in a quick time?
Read More [Link] >>>
4. Product Update Email
As an ecommerce business owner, you agree with me the products’ prices change. This call for the need for product emails.
These are emails you send to your customers about a new product or a major update on an existing one.
How to write an effective product marketing email:
Hi [Name]!
We’re excited to announce the launch of one of our most requested features – [feature name]!
It’s now easy to [Benefit]. Here’s a quick overview of how you can use it.
To learn more about this feature, check out this support article [Link].
As always, let us know if there’s anything we can do to make your experience better. We appreciate your feedback.
Thanks for using [Your Product Name]!
FAQs On Email Marketing Strategies
If you are a writer having much dependency on words with little to no images, use plain text. If you run an ecommerce business, use HTML for your email marketing.
Transactional emails
Informational emails
Email Newsletter
Product Update emails.
Conclusion On How To Write Good Email Marketing
We have proven that learning how to write an effective marketing email copy is important for your business.
Over, 72% of consumers prefer email as their source of business communication.
This resulted in email marketing being one of the best marketing strategies to boost your brand.
It allows you to reach new customers while still in touch with the old ones.
Since email is accessible to all age groups, it generates you more leads (subscribers)