What If You’re Doing Better Than You Think

What If You’re Doing Better Than You Think?

There are seasons in life when you know you are making progress, but you cannot feel it yet. You know you are making excellent decisions, delaying gratification, cutting expenses and investing, but you can’t see the results. It can be frustrating. You are more disciplined than ever. You work 10X than before. Yet, somehow, life still looks almost the same. I got this inspiration from Nigeria’s latest inflation figures. It says inflation fell from 15.91% … Read on

When Home Is Strong, You Can Fight Anywhere

The People You Go Home To

A Yoruba proverb says, “If the people inside cannot destroy you, the ones outside cannot.”

The Life You Want Will Cost You the Life You Have

The Life You Want Will Cost You the Life You Have

Dear Friend, You reach a point where you realize you can’t build the life you want with the same old habits, people, comfort zone, and mindset that got you here. That realisation is not always exciting. Sometimes, it is painful. I watched a video yesterday about why the Earth revolves around the sun. It was mind-blowing. You’re seeing that some things you like are getting in the way of the person you want to be. … Read on

Oluboba

Content Is a Business. Code Is an Expense.

Am I spending my best hours building the business, or building things the business could buy? This is a question all entrepreneurs must ask. A few days ago, my website crashed. Everything disappeared. It was frustrating. But it also forced me to ask a question I should have asked much earlier. What business am I building? The next day, I was comparing hosting servers. Four CPUs here. Another 48GB of RAM there. LiteSpeed or NGINX. … Read on

Letter from Oluboba

The Opportunity Is Not the $50 Billion

I saw the news about Nigeria’s new deep-offshore investment framework and the potential to unlock up to $50 billion in investment. I didn’t think about oil first. My thoughts were on the other businesses that might come out of it. When we hear about a huge investment coming into Nigeria, it’s easy to think about the money itself. Our analysis becomes how many jobs it will create, or how much foreign exchange it will bring. … Read on

The Economy Is Not Your Experience

Are you aware that two things can be true at the same time? The economy can be improving, and yet the lives of the people can still feel harder. I had this thought after reading the latest reports on Nigeria’s cost-of-living crisis. It says that the country is attracting investment. That the stock market has performed strongly. Capital is flowing in. We have very good numbers on paper. But then you go to the market. … Read on

Oluboba Cover

The World Doesn’t Reward Ideas

When you meet them, they have ideas for books to write, businesses to start, relationships to work on, and more.

Letter from Oluboba to Ayodeji

What If You’re Not Behind at All?

The world tells us to move faster. But the strongest things in life grow differently. Before you call yourself “behind,” consider this: what if slow isn’t your problem, but your advantage?

The Most Expensive Word in the English Language

The best football boots are terrible for a marathon. The best camera is a poor choice if all you need is a phone call. When you use “Best” without context, it is meaningless. Yet we build our lives around that word. You want the best job instead of the work that aligns with your assignments. We want to live in the best city instead of the one that gives us peace. We want the best … Read on

The Day the Gatekeepers Died

The Day the Gatekeepers Died

But sitting in class today, I couldn’t help but smile a little. As the lecturer kept talking about how much power media gatekeepers have, I was happy he was teaching us history, not what’s happening now. At least not as bad as then.